Besfren Beauty

If you ever had a chance to visit the K-town in NYC, you would have experienced the Korean restaurants along 32nd street bustling with people who are in love with the Korean culinary culture.  Located right on the pivotal corner of 32nd street and 5th Ave, there is Besfren Cafe which has been featured as one of the top foodie destinations in many press articles and social media.  Some of their scrumptious desserts can be seen on instagrams posted by various influential foodies with over thousands of likes along-side their authentic and unique ginseng-inspired beverages.

           

The ginseng beverages are inspired by the famous Korean Ginseng Producer "Cheong Kwan Jang" which has a little boutique within the Besfren Cafe and operated by the Besfren Cafe co-owners, Min and Mr. Kim.  In Korea, Ginseng has been utilized as a main ingredient in many skincare regiments as well as edible tonics and extracts for health.  Cheong Kwan Jang has also been producing successful leading ginseng-derived skincare products under their brand 'Dong In Bi",  which has been receiving a lot of press and media recognition backed by leading Korean celebrities as the face of the brand. The unique introduction to these amazing Korean-American baked creations combined with the delicate pairing of beverages inspired by the famous Korean ginseng has been luring tourists from all over the world to stop by this unique cafe to experience the delicious desserts, as well as the beauty and health benefits of the Korean Ginseng.  Now the owners of Besfren cafe are opening another creative business called Besfren Beauty which will focus on bringing the latest K-Beauty products to the heart of NYC.  Besfren Beauty is now open for business right next to the current Besfren cafe to compliment their unique Korean-inspired cafe creations and provide customers with a wide selection of Dong In Bi products along with all the other hottest trending K-Beauty brand products. If you are a fan of K-Beauty or in search of the latest beauty and skincare innovations, this will be your next favorite stop during your next shopping trip and/or your trip to NYC.

If you are an avid sheet mask user, I would definitely recommend you to stop by and take advantage of the buy 1 get 2 free promotional deals they have running during a limited time on the most popular sheet mask brands like Mediheal & Leaders.

For those of you who have been dying to try out the eyebrow tint packs and lip tint packs that a lot of the beauty bloggers have been writing about, it's your lucky day! You can grab some Lip Tint Packs from the adorable Lemonis brand along with the popular Etude eyebrow tint packs!  

And finally for all those NYC and Tri-state Code9 fans that have been asking me on IG:@lorallure on where they can locally find their favorite Code9 products.....I am so excited to say that you will be able to find your Code9 favorites at the heart of NYC at Besfren Beauty on 32nd street and 5th Avenue!  And you get them to use right away without having to wait for shipping!

 

 

 

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NEO I VIEW
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Neogen’s innovative thick, plush knit material masks have been the talk of the Kbeauty community since its launch in March 2017. The unique sweater-like, knitted-cotton material has passed the clinical human skin irritation test and proven to be non-irritating even on sensitive skin types.

I’ve received quite a few requests to test out this mask and a poll on my Instagram account showed that the majority of my readers are more curious about this pink cactus variant. I will be testing out the white truffle variant in a separate post.

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NEO I VIEW
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I don’t mind multi-step skin care routines. For each step is not only beneficial but a way to relax, pamper my skin and have some much needed me time. However, I won’t complain when skin care can be condensed into a double duty or multi-step product. 

Neogen Vita Duo Cream Joan Day Joan Night, $32, is a collaboration with beauty influencer Joan Kim, a popular YouTube leader in KBeauty, fashion and all things Korean. Cruelty free Neogen is one of her favorite brands so it makes sense that she would collab with them. The Vita Duo Cream comes in a container with 2 separate and generously sized compartments, one for each cream plus a spatula to aid in application. A protective inner plastic seal with each side labeled keeps the product fresh and protected. 

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NEO I SPOTLIGHT<br> Joan Day - Joan Night: The Dual Cream your skin needs for all-day care

NEO I SPOTLIGHT
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That's how the Joan Day - Joan Night moisturizer was born, a Dual Cream containing two separate compartments, one for daytime use and one for nighttime use. The Day Cream is formulated with a Green Tea and Vitamin C combo that delivers intensive soothing and calming benefits for the skin while energizing and reinforcing it. On the other hand the Night Cream is formulated with lavender and Vitamin E which together help soothe and strengthen our skin's natural power.

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NEO I VIEW<br>Real Cica Micellar Oil & Foam Review by Bambi

NEO I VIEW
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I feel like 2018 is a Cica year - all the Cica products that we can see all around the place. This trend seems to be associated with K-beauty but it's not only about Korean brands that started this cult. There's always a reason why something becomes popular so I was positively surprised when I heard that Neogen has decided to make a series based on Centella Asiatica and release the Cica series. Currently, my double cleansing is based on Neogen Cica Micellar Cleansing Oil and Neogen Cica Micellar Cleansing Foam. How does it look like and why you should give a chance to this due?

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