NEO | EXPOSURE
Selfridges UK
K-Beauty by Neogen

Selfridges department store has always been the go-to shopping destination for finding the trendiest, in-demand, trendy designers and labels for both fashion and beauty.  In the recent years, Selfridges have worked closely with many trendy make-up brands and have been the launching platform for many new makeup brands and new beauty collection launches.  It has built a reputation as the retailer that is always offering the latest brands and an exclusive shopping experience to its customers and shoppers.

So it was only a matter of time for Selfridges to jump on the K-Beauty wagon through their special K-Beauty section which was launched just last month in June.  In time of summer season, Selfridges demonstrated a new and refreshed beauty section both online and in their stores with the additional K-Beauty section.  Within the K-Beauty section, Selfridges curated the most popular K-Beauty brands that offers shoppers with a selection of the most globally trending Korean beauty brands and bestselling products.  

And Neogen is especially one of the most noticeable brands in this K-Beauty section where you can find not only one Neogen brand but many different Neogen brands. Starting from Sephora USA favorite Neogen Dermalogy to Home Shopping favorite Neogen Code9 as well as the Cruelty-free favorite RE:P.  

           

If you are in London, stop by the Selfridges department store to check out the K-Beauty section in the beauty department.  Browse through the amazing selection of Neogen brand products to experience the K-Beauty trends yourself!  If London seems too far for you, there is no worry as you can also browse Neogen brand products on Selfridges.com!

NEO I VIEW<br>Pink Cactus Liftmax Knit Mask Review by Elaine

NEO I VIEW
Pink Cactus Liftmax Knit Mask Review by Elaine

Neogen’s innovative thick, plush knit material masks have been the talk of the Kbeauty community since its launch in March 2017. The unique sweater-like, knitted-cotton material has passed the clinical human skin irritation test and proven to be non-irritating even on sensitive skin types.

I’ve received quite a few requests to test out this mask and a poll on my Instagram account showed that the majority of my readers are more curious about this pink cactus variant. I will be testing out the white truffle variant in a separate post.

READ MORE>>

NEO I VIEW<br>Neogen Vita Duo Cream Review by The Glam Gamer

NEO I VIEW
Neogen Vita Duo Cream Review by The Glam Gamer

I don’t mind multi-step skin care routines. For each step is not only beneficial but a way to relax, pamper my skin and have some much needed me time. However, I won’t complain when skin care can be condensed into a double duty or multi-step product. 

Neogen Vita Duo Cream Joan Day Joan Night, $32, is a collaboration with beauty influencer Joan Kim, a popular YouTube leader in KBeauty, fashion and all things Korean. Cruelty free Neogen is one of her favorite brands so it makes sense that she would collab with them. The Vita Duo Cream comes in a container with 2 separate and generously sized compartments, one for each cream plus a spatula to aid in application. A protective inner plastic seal with each side labeled keeps the product fresh and protected. 

READ MORE>>

NEO I SPOTLIGHT<br> Joan Day - Joan Night: The Dual Cream your skin needs for all-day care

NEO I SPOTLIGHT
Joan Day - Joan Night: The Dual Cream your skin needs for all-day care

That's how the Joan Day - Joan Night moisturizer was born, a Dual Cream containing two separate compartments, one for daytime use and one for nighttime use. The Day Cream is formulated with a Green Tea and Vitamin C combo that delivers intensive soothing and calming benefits for the skin while energizing and reinforcing it. On the other hand the Night Cream is formulated with lavender and Vitamin E which together help soothe and strengthen our skin's natural power.

READ MORE>>

NEO I VIEW<br>Real Cica Micellar Oil & Foam Review by Bambi

NEO I VIEW
Real Cica Micellar Oil & Foam Review by Bambi

I feel like 2018 is a Cica year - all the Cica products that we can see all around the place. This trend seems to be associated with K-beauty but it's not only about Korean brands that started this cult. There's always a reason why something becomes popular so I was positively surprised when I heard that Neogen has decided to make a series based on Centella Asiatica and release the Cica series. Currently, my double cleansing is based on Neogen Cica Micellar Cleansing Oil and Neogen Cica Micellar Cleansing Foam. How does it look like and why you should give a chance to this due?

READ MORE>>

{{#products.length}}

Shop Related Products

{{/products.length}} {{#products}} {{/products}}