NEO I SPOTLIGHT
Neogen Launch
in Sephora México

Neogen Launch in Sephora México

By Carolina Malis

K-Beauty is a worldwide trend and we all know it by now. People all over the world has fallen into the arms of korean cosmetics and with a reason: they simply work. But let's face it, it's not easy to access Korean Beauty if you're not in Asia or the US, but thankfully some brands have finally realized about the potential of areas such as Europe and Latin America as interest grows by the day.

 

As an example of this, on April 4th Neogen launched in all 19 Sephora stores (and online) in Mexico and you can't even imagine how excited that makes me. Neogen is not only a K-Beauty brand but a high quality one, one of those than can make you fall head to toes into Korean Beauty in a skincare minute, reason why it's very exciting to know that this will be the beginning of a long-committed relationship with Korean Beauty for many.

 

I was not at all surprised when I learned some of the Best Sellers were the Knit Mask Series and the H2 Dermadeca Serum Spray (two of my absolute favorites by the way). It's just that with Neogen products is really easy to fall in love.

 

Best thing is almost the whole collection is available, including some all-time favorites such as the Green Tea Pads, the Real Flower Cleansing Flower series, the White Truffle collection and the Coconut Milk cleanser just to name a few. Are you in Mexico or know a friend who lives there? Then make sure to share the good news with them because it’s just about time before Neogen takes over South America by storm.

NEO I VIEW<br>Pink Cactus Liftmax Knit Mask Review by Elaine

NEO I VIEW
Pink Cactus Liftmax Knit Mask Review by Elaine

Neogen’s innovative thick, plush knit material masks have been the talk of the Kbeauty community since its launch in March 2017. The unique sweater-like, knitted-cotton material has passed the clinical human skin irritation test and proven to be non-irritating even on sensitive skin types.

I’ve received quite a few requests to test out this mask and a poll on my Instagram account showed that the majority of my readers are more curious about this pink cactus variant. I will be testing out the white truffle variant in a separate post.

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NEO I VIEW<br>Neogen Vita Duo Cream Review by The Glam Gamer

NEO I VIEW
Neogen Vita Duo Cream Review by The Glam Gamer

I don’t mind multi-step skin care routines. For each step is not only beneficial but a way to relax, pamper my skin and have some much needed me time. However, I won’t complain when skin care can be condensed into a double duty or multi-step product. 

Neogen Vita Duo Cream Joan Day Joan Night, $32, is a collaboration with beauty influencer Joan Kim, a popular YouTube leader in KBeauty, fashion and all things Korean. Cruelty free Neogen is one of her favorite brands so it makes sense that she would collab with them. The Vita Duo Cream comes in a container with 2 separate and generously sized compartments, one for each cream plus a spatula to aid in application. A protective inner plastic seal with each side labeled keeps the product fresh and protected. 

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NEO I SPOTLIGHT<br> Joan Day - Joan Night: The Dual Cream your skin needs for all-day care

NEO I SPOTLIGHT
Joan Day - Joan Night: The Dual Cream your skin needs for all-day care

That's how the Joan Day - Joan Night moisturizer was born, a Dual Cream containing two separate compartments, one for daytime use and one for nighttime use. The Day Cream is formulated with a Green Tea and Vitamin C combo that delivers intensive soothing and calming benefits for the skin while energizing and reinforcing it. On the other hand the Night Cream is formulated with lavender and Vitamin E which together help soothe and strengthen our skin's natural power.

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NEO I VIEW<br>Real Cica Micellar Oil & Foam Review by Bambi

NEO I VIEW
Real Cica Micellar Oil & Foam Review by Bambi

I feel like 2018 is a Cica year - all the Cica products that we can see all around the place. This trend seems to be associated with K-beauty but it's not only about Korean brands that started this cult. There's always a reason why something becomes popular so I was positively surprised when I heard that Neogen has decided to make a series based on Centella Asiatica and release the Cica series. Currently, my double cleansing is based on Neogen Cica Micellar Cleansing Oil and Neogen Cica Micellar Cleansing Foam. How does it look like and why you should give a chance to this due?

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