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Meet Neogen
BuzzFeed A*Pop K*Beauty Fair

As many know, BuzzFeed is an online platform that delivers various trending news for all types of categories from politics to even beauty, fashion, and entertainment.  While it delivers pretty much all the necessary updated news on every category like any traditional news publication, the difference is that it packages the delivery of the news via online technology that is more accessible and appealing for the modern-day lifestyles.

But what is especially appealing about BuzzFeed is the incredible amount of community engagement from the readers.  For every article/subject matter that is posted on BuzzFeed, there is an impressive amount of engagement from the BuzzFeed community members who actively share and exchange their comments on the article or subject.The BuzzFeed platform has become not only a method to stay updated and informed on what's going on around you, but a source of communication for community members to converse and express their views with fellow community members that are from all over the globe.  By bringing the media platform online, it has created a space without the limits of accessibility due to the reader or member's physical geographical location.

The beauty category tends to be a particularly popular category among the various news categories provided on their online publication platform.  K-beauty has recently been a specifically hot topic within the beauty category due to the creative product innovations and beauty trends coming out of South Korea.

 

 

In response to the exploding demand for the latest scoops on K-beauty, BuzzFeed has decided to throw their first K-beauty Fair to further introduce and educate various K-beauty brands to their writers.  And of course, Neogen was invited and will be introducing all the Neogen brands global best sellers to the BuzzFeed team in their NYC HQ! 

NEO I TRENDING<br>Cleansers + Antioxidants: a match made in heaven

NEO I TRENDING
Cleansers + Antioxidants: a match made in heaven

Before falling in love with K-beauty, and way before it changing my life and skin forever, I was a very lazy person when talking skincare routines. I had this 3-steps set my dermatologist prescribed but I was not consistent, and washing my face turned into something controlled by my mood. Now, looking back to those dark days I just can't believe how many times I went to bed with makeup on or applied my treatment cream without first washing my face, something that now just thinking about it makes me feel like I’m inside a horror movie (yes, I’m dramatic like that).

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NEO I SPOTLIGHT<br>A Spray Serum Can Be The Answer To All Your Winter Skincare Needs

NEO I SPOTLIGHT
A Spray Serum Can Be The Answer To All Your Winter Skincare Needs

I’ve said it before: my skin is not only combo but also very sensitive, and rosacea + acne prone… yeah, yeah, someone decided to add a little bit of everything during the DNA distribution. Thing is for many years I just catalogued my skin as oily, because I used to think that was my one and only skin concern and that every other problem was a consequence of the oiliness. Oh, how wrong I was.

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NEO I SPOTLIGHT <br>The one and only sheet mask you need for your winter routine

NEO I SPOTLIGHT
The one and only sheet mask you need for your winter routine

For the past few years thousands or thousands of new beauty trends have showed up. There are ones that last, others that come and go, but there’s one trend that arrived in this world to stay for eternity: sheet masks. At this point I think we all have tried at least 1 sheet masks in our lives, am I right? There are really simple ones, luxury ones, for brightening, for aging, for wrinkles, for hydration… there’s a sheet mask for everyone and their mothers out there. But there’s so much more to these godsends than just a cotton layer you put on your face and take selfies with.

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NEO I SPOTLIGHT <br>Moisture Up! Add this moisturizers to your routine  to fight back dryness

NEO I SPOTLIGHT
Moisture Up! Add this moisturizers to your routine to fight back dryness

Let's face it, winter is quickly approaching and not only my wardrobe noticed it but my skin too. I don't know about you but I'm already running through basically a whole bottle of toner a month and don't even get me started on all the mist bottles I’ve used in the past month.

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